Thursday, 24 June 2010

And every time it rains you're here in my head like the sun coming out

I was initially very impressed by the Sydney Council's latest advertising campaign drawing attention to drivers looking out for cyclists before opening their car doors but thought it was a random awareness ad. The second phase of the campaign sheds light on the latest direction: a new organisation set up by the Council to promote Sydney's cycling. It's encouraging to see some positive action in this arena, and thank God a decent art director was hired. Check out the website, and like the Sydney Cycleways Facebook page!

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